Question: SECTION B Instructions: ANSWER ALL QUESTIONS. Each question is worth 40 points. Question 2 a. Critically assess the role of Support Media in an IMC

SECTION B Instructions: ANSWER ALL QUESTIONS. Each question is worth 40 points. Question 2 a. Critically assess the role of Support Media in an IMC campaign and explain three (3) factors that have contributed to the success of Out of Home Media. (16 marks) b. Explain in detail three (3) functions of packaging and its strategic importance to marketers. (12 marks) c. When creating an ad budget, a marketer can use either the objective-task method or the percentage of sales budgeting method. Give a detailed explanation of these methods and the five (5) steps a marketer must take when implementing the objective task method. (12 marks)

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