Section B Long Questions (75 marks)

Answer all THREE questions in this part. Every question carries 25 marks.

1.

XYZ is a well-known brand in the fashion market with retail outlets locally and internationally. Aged 42, Sam is the Sales Manager of the Hong Kong market and earning high salary. He has been serving XYZ for 20 years, including eight years in the current position. Socially, Sam is outgoing and a well-liked person. On the job, he is considered highly competent and confident by the top management. Sam has good sense of the fashion trends and the company has valued a lot his contribution to the sales success in the Hong Kong market. Owing to his good performance, Sam is also well respected by his colleagues and subordinates. Sams current position has indeed provided him a lot fame, status, and power. Yet, Sam cannot help but begins to feel that there is a new need emerging from inside himself. Undeniably, Sam is aggressive and ambitious, and he has recently attained a part-time MBA degree from a local university. Sam once shared with his supervisor Mary, the Director of Sales and Marketing (Asia), that he is eager to grow further.

a) Without referring to the case information, identify and elaborate in general the FIVE levels of needs as suggested by Maslows Theory of Needs. (5 marks)

b) What are the basic assumptions of Maslows Theory of Needs? (6 marks)

c) Based on Maslows theory in your answer to question part (a) and (b) as well as the provided case information, describe Sams wellsatisfied need(s) and his unfulfilled need(s). (4 marks)

d) Assume that Mary, the Director of Sales and Marketing (Asia), will retire soon. Would Sam be motivated by promoting him to fill the vacancy? Provide reasoning accordingly. (6 marks) e) What factors should XYZ consider about whether or not promoting Sam to the position of Director of Sales and Marketing (Asia)? Give four most relevant factors. (4 mark)

e) What factors should XYZ consider about whether or not promoting Sam to the position of Director of Sales and Marketing (Asia)? Give four most relevant factors

Need it to be around 400words