Section B: Proposal Type below each topic I. Background of Business Plan: History - a brief overview of the history of the company/business Current status of company/business: II. Purpose and Objectives 1) The product or service concept: In this part, it is required a clear description of the product or service to be sold. 2) Next to it, a description of the market where the product will operate, as well as the target customer, and its profile 3) A brief PESTEL analysis, will help the student to understand the feasibility of the projected business plan (RECOMMENDED) 4) A SWOT analysis of the company will help the student to see the strengths that will support the success of the business, the weaknesses to be overcome, as well as the threats that can put at risk the business, as well as the opportunities that can boost it. 5) Marketing and sales (can go together or separate according to the characteristics of the business). A description of the main objectives, using the SMART method. This can be accompanied with the KPIs and the tools that will be used to measure the achievement of the goals. 6) Operations/production: how the student is planning to run effectively the business. Main requirements, in the form of facilities, assets, machinery, etc. A brief description of the processes that will be used can be stated here. Here again the SMART objectives are required. 7) Human resources: How many people are needed in order to run the business, how are they going to be organized, skills needed, etc. SMART objectives to be achieved also. 8) Technology. As we are seeing more and more business plans that require a lot of investments in technology, this in some case can be a stand alone chapter. If this is the case, a brief description of the required technology and related efforts are welcomed. 9) Finance. This is a crucial part of the proposal, as some investments are required. Where the funding will come from? And also a clear understanding of the sales results (number of units to be sold, or services provided, it can be number of hours sold, etc.), together with the prices of the products, and the costs associated, investments, etc. This is the reason why a 5 years P&L and a balance sheet are required. (compulsory) Obviously through the Business Plan confection some parameters might suffer changes, as the student is deepening in the understanding and the implications of the plan, but it is important that already in the proposal, all these point have started to be considered. III. Phases and deadlines to complete the Business Plan /Project In this section the student has to describe the timelines that he will use in order to achieve the objectives and be able to deliver the Business Plan on time. A Gannt chart, or any other similar system is required here.