Question: Section B: Shor Answer Questions (25 marks). Please answer ALL questions. 5 marks of each guestion. Question Does providing good value simply mean selling at

Section B: Shor Answer Questions (25 marks). Please answer ALL questions. 5 marks of each guestion. Question Does providing good value simply mean selling at a low price? What are the benefits of long-term relationships with customers? (5 marks) Question 2 What are the different steps in the communication process? What is the AIDA model? (5 marks) Question 3 What are the steps in the new product development process? Identify different sources of new product ideas. (5 marks) Question 4 Identify the different generational cohorts. What are the different characteristics of the different generational cohorts. (5 marks) Question 5 What are the differences between manufacturer and private-label brands? What is co-branding

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