SECTION B - STRUCTURE QUESTIONS. [Total =30 marks ] Answer ALL questions. Figure 1: Comprehensive Strategic Management Model 1. Figure 1 above shows about comprehensive strategic management model. The strategic management model identifies concepts of strategy and the elements necessary for the development of a strategy enabling the organization to satisfy its mission. (a) The goal of an external audit is to create a prioritised list of opportunities and threats that could benefit a company. Discuss FIVE (5) major types of external forces that should be examined as part of an external audit. [10 Marks] (b) Long-term goals typically include specific enhancements to the organization's competitive position, technological leadership, profitability, return on investment, productivity, and corporate image. Analyse how long-term objectives can benefit firms. [10 Marks] (c) Diversification is a strategy used to increase market share or enter new markets by launching or acquiring new products. Discuss how diversification increases profits. [10 Marks]