SECTION C $[25$ MARKS$]$

Read the following extract and then answer the question below

Sebaga Pty Ltd is a well $-$established company known for its innovative products. The company

has developed a smart home camera called Nanny for new working mothers to ease them from

anxiety when they leave their babies at home. However, the company faces a complex$-$ pricing

decisions of its new product. Discuss five pricing strategies and recommend the most suitable for

Sebaga $(25$ marks$)$

SECTION D $[25$ MARKS$]$

Read the following extract and then answer the question below

Mmamadiathite Farms is a well $$ established company that specializes in producing a wide range

of organic vegetable produce. For a long time, Meditate has been known for its commitment to

offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack

such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo

a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a

broader consumer base.

a$)$ Analyse the reason behind Mmamadiathite$$ Farms$$ s decision to rebrand. $(5$ marks$)$

b$)$ What are the potential benefits and risks of rebranding in the organics food industry? $(5$

marks$)$

c$)$ Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms $(10$

marks$)$

d$)$ What marketing and communication channels should they use to effectively reach their

target audience $(5$ marks$)?$