SECTION C $[25$ MARKS$]$

Read the information below and answer the questions that follow

Advertising is always present, though people may not be aware of it$.$ In today$$s world, advertising

uses every possible media to get its message through. It does this via television, print, radio, press,

internet, direct selling and even people.

Required

a$)$ Elaborate on the five basic principles of advertising ethics which are commonly found in

many countries? $(15$ marks$)$

b$)$ Discuss the five factors to be considered when preparing a press release. $(10$ marks$)$