Section C (2 X 10 = 20 Marks ) Casc-let (Compulsory) (Answer All the following) (Focus on LO3 and LO4) son Campers Delight Inc., a leading Campsite Integrated Trailer manufacturing company based in Salem Oregon USA, produces an automatic type of campsite trailer that contains all the facilities for those who look for short to long term camping in outdoors. The company produces many variants of campsite trailers ranging mini to mega-size responding to the requirements of avid campers. It is evident that Wyoming state houses one of the most beautiful camping locations in USA and among the world. It attracts every year millions of avid campers to come and camping from all over USA and the world. Since Wyoming could be called as a beacon of camping, it is fitting for Campers Delight to produce ultra-modern campsite trailers which could be carried ary part of USA to have a comfortable camping experience. In fact, Campers Delight created awareness campaigns among the general public about camping options through using Campers Delight products which created huge awareness among the general public to try camping. Incidentally, a recent survey by Camping World USA revealed that the surge of campers looking for camping locations inside USA and quoted that Campers Delight awareness campaign on camping triggered such massive creation of campers in USA. Such an awareness campaign helped Campers Delight to gain popularity among new campers those who are looking for camping equipment and campsite trailers, in order to attract new campers to buy its latest campsite trailers, Campers Delight conducted huge camping training programmes including managing campsite trailer equipment for free of charge. Also, those who wished to buy Campers Delight products would be provided easy monthly installments. Such initiatives helped create a huge consumer base for Campers Delight especially among new campers. Motivated by such growth Campers Delight looks to go beyond the borders of USA to new greener pastures le potential markets. Through extensive market research on camping habits across the world, it finds GCC houses a population of avid dampers and new campers across different countries. Moreover, camping in GCC is part of the lifestyle. Thus Cambers Delight finds GCC would be a potential new market for its campsite trailers. In order to look for a fanding destination, it finds LIAE appropriate destination to commence its business: UAE and GCC countries provide luge camping campaigns OLTOSSE WUFIL, SOUL TRUSE UUDUTTUrdviu camera w CSS different countries. Moreover, camping in GCC is part of the lifestyle. Thus, Campers Delight finds GCC would be a potential new market for its campsite trailers. In order to look for a landing destination, it finds UAE an appropriate destination to commence its business. UAE and GCC countries provide huge camping opportunities over deserts and mountains. Moreover, GCC houses a large expatriate population from all over the world who also love to go for camping. However, GCC consumer base possesses a mixed crowd of locals and expatriates. Therefore, Campers Delight intends to use different strategies focusing on locals and expatriates. Besides, it intends to emulate the similar practices used in USA such as awareness campaigns on camping, training programes on using camping equipment and campsite trailers, and providing tvil (equal monthly installments) for buying or leasing campsite trailers etc. It is imperative that the company needs to decides on the type of pricing strategies it should implement considering the diversified mix of population in UAE. Also, the company should plan to implement innovative marketing techniques to focus on the target consumers, and endeavor to provide end-to-end marketing solutions. However, Campers Delight needs effective marketing strategies and marketing plans to succeed in its new venture in UAE and GCC countries Besides, it needs to use innovative marketing techniques with reference to product launch, pricing, promotion distribution, and other aspects in order to reach the minds and hearts of UAE and GCC campers to buy and use Campers Delight products. 1. Critically evaluate different marketing strategies (Ps of marketing) and suggest suitable marketing mix for Campers Delight Campsite trailers to reach its target consumers in UAE and GCC countries and design an effective marketing plan for Campers Delight to successfully launch its new business in UAE and GCC countries (10 Marks) (Max 200 words) 2. Evaluate and suggest appropriate innovative and contemporary marketing techniques for Campers Delight to win the hearts and minds of its target consumers in UAE and GCC countries (10 Marks)(Max. 200 words)