Question: SECTION C TRUE OR FALSE (20x1=20 Marks) No. Question 1.1 Demographics are easily identifiable and measurable population statistics. 1.2 Face-to-face reference groups have the greatest

SECTION C TRUE OR FALSE (20x1=20 Marks) No.

SECTION C TRUE OR FALSE (20x1=20 Marks) No. Question 1.1 Demographics are easily identifiable and measurable population statistics. 1.2 Face-to-face reference groups have the greatest impact on consumers. 1.3 Both small and large retailers can outsource their retail information system. 1.4 Data-base information can come from both internal and external sources. 1.5 A mystery shopper is a form of undisguised observation. 1.6 Reilly's law of retail gravitation and Huff's law are examples of analog models. 1.7 1.8 Trading-area delineation is more precise for existing retail store locations than for new retail store locations. A secondary business district generally exists in the part of a city or town with the greatest concentration of office buildings and retail stores. Pedestrian and vehicular traffic counts are typically measured through observation. An isolated store location is not appropriate for a destination store. 1.9 1.10 1.11 The retailers in a string have low affinities with one another

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