Question: Section: Cost Per Point (CPP) A TV advertising campaign includes insertions in two programs. The campaign includes 2 insertions, costing $135,947 each, in a TV
Section: Cost Per Point (CPP)
A TV advertising campaign includes insertions in two programs. The campaign includes 2 insertions, costing $135,947 each, in a TV program that earns a 7.6 rating. The campaign also includes 1 insertion, costing $149,907, in another program that earns a 9.9 rating.
Calculate Cost Per Point for the campaign as a whole. (Rounding: penny.)
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