SECTION D [20 MARKS] Read the following and Answer the questions that follow:

One of the reasons companies develop Web sites is to attract more customers. The types of attractors that found are as follows: The entertainment park; the archive; exclusive sponsorship; the town hall; the club; the gift shop; the freeway intersections or portals; and the customer service centre. It has been established that all these types of attractors are very important for any company.

Required: a) Discuss any three (3) types of attractors and where possible give examples to show how these attractors operate and assist business to achieve their goals. (10 marks)

b) Service is often differentiated from products, and the four (4) distinct service features that distinguishes service from products are: intangibility; simultaneity; heterogeneity; and perishability. Evaluate the four (4) features that differentiates service from product. (10 marks)