Section I - Use a Level 1 heading: SCRM Social Customer Relationship Management

List and describe three of the SCRM benefits discussed in the articlefrom both the business and customer perspective. Explain how each might be employed by the organization to ensure customer loyalty, build relationships, and make customers feel like they are number one. Provide any personal examples from your experience.

Section II - Use a Level 1 heading: Building Customer Relationship through SCRM. Based on Patil's analysis, demonstrate your skill at building relationships for all customers of an organization. Accomplish this by proposing an SCRM strategy that you, as an entrepreneur for a new startup, would employ to engage customers and encourage customer loyalty. Discuss the challenges with collecting and using customer data in this effort.