Section II: Please indicate your response as \"T\" if the statement is correct or \"F\" if it is incorrect. Circle your choice. Each statement is valued at 2 points. 1. A key element of the marketing concept is establishing long-term, mutually beneficial customer T or F relationships. 2. The marketing mix variables are controllable factors within an organization's marketing strategy. T or F 3. Researchers have described needs as a basic force that motivates a person or group. T or F 4. A market development strategy is used when organizations want to increase purchases from T or F existing customers. 5. The demand for business products derives from the demand for final consumer products. T or F 6. The marketing process functions whether or not exchange occurs. T or F 7. As discussed in class, when an organization meets the minimum requirements established by law T or F or customer expectation, this might be described as social responsibility. 8. Primary data is information collected for another purpose that can be used for your research project. T or F 9. When demand changes in relation to a change in price, we describe this as inelasticity. T or F 10. For learning to occur, it must always result from direct experience. T or F 11. Michael Jordan's promotion of Nike brand products is an example of \"opinion leader\" inuence T or F