Question: Section One Mystery Shop Exercise Your Task Your task is to mystery shop a company in the Hamilton area. This company must have the following...

Section One

Mystery Shop Exercise

Your Task

Your task is to

mystery shop

a company in the Hamilton area. This company must have the following...

A product or service that it sells

A B

2

B and B

2

C presence

A website

You will conduct a mystery shopping exercise by conducting on

-

line research or speaking to a company representative. You will prepare a report that incorporates the following...

A description of the business

s Customer Value Proposition

An identification of which of the

4

2

B customers it serves

An analysis of how they sell their products to businesses and customers. Is it effective? Where could it improve? What changes would you make? This is where your analysis comes in

.

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