SECTION THREE: S$.$M$.$A$.$R$.$T$.$ GOALS

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AI digitai marketing efforts must be driven by S$.$M$.$A$.$RT$.$ goals, In this section, identify the five principles that canstltute the acronym for S$.$M$.$A$.$T$.$ and apply each principle to the example goal provided below.

Example Goal

An electrician wants to increase lead generation.

S

Does the example goal provided demonstrate this principle?

If not, how couid the gaal be improved to better demonstrate this principle?

N

Does the example doal provided demonstrate this principle?

If not how could the goal be Improved to better demonstrate this principle?