SECTIONA [40 Marks Curtally read the attached case study and answer the following ustions Mutar Kent Relaca on His Coca Coloney and Lego Croma Chieti ATLANTA Muhtar Kent who joined The Coca-Cola Company spending todasiedad d dined to the company's hipei 2008 aday of Euroy We sat down with Kent we will remain taman de bandet is early nine years the company's chief executive-undet his thoughts on the Coca-Co When you became CEO in July 2001 your pros? Media di hadabilized the company and trade de company that one that when he found 2, for w What was decide the coming motor without botting systems, and launched in 2009. In the past what were specifiche e company, but this was the first system wide varunched on register and cool the The cond priority for me was to put there are the store of all our brand this new vision and make the stronger be taken to get adolf and today, we sing company that is foundationally more words systen the one took over. And Twente to the youseet We enbarted upon a host of rategies the paid olan yering company that is fondatory mich stronger with much more bring the trend in the moment will content What excited you most when you came into the A couple of things I was coming toneeltaan people in the comany had worked within the company for the first 20 years of my life. The became a blend POC ha boties on the London Stock Exchange. And then I came back them the oneve and our business Although I lived in Thailand nach dem Involved in our antes de volved in Europe, Middle East North African businesses trough Coca-Cola Amatil. Dette - to China and their thered intuence So that was very igangtone Andre very wellegar my very close tiend and partner Bon Dur work together in Easter and Certale You have led the evolution of the global bottling tincluding franchising territories across North America Germany, China and Africa to strong and capable of pers. Why is this works inportant and what most entes you about the Coca-Cola franchise system of the are? We cannot, as a company, succeed for boterets that syntactica relationship. And part of what we do every day, at from politing our brand, or specanttuly buy our story wete the right actions, then our 250 so biet te wordeoidet mest in the business. And when they investories, and new people on the commer and the business-coupled with the catering and ded by Magyat-hen our business propers se regthening the big what hade inte transformation for a long time, ertical priority. This probably the best for the formation of secure CocaCola bing binne We undertaken in the 191 af Coca-Cola Fayre peronto the global boting business und der the last three years, and I'm very proud of that What else, looking back over the last time you my metro? Vie Vected $110 billion harder to bed 2009, which beger than the followket cap de may Fortune 500 come the coming through in action and deloval of the monitor and managed 1000w produits Weven our daily servings from 1 tot 19 bilion. Wewe danes or branded wave delivered 38 consecutive ut of share gaire You remain chairman of the board What will your priorite? Its very simple internetten any way to propriate and see hande les of the Board Throughout your time as CEO, you've used the most content to describe both your outlook and the mindset you've challenged a Coca-Cola Why? sharemuy borowed that to me. Ruber we 2 of 5 hit the word belongs to the discontested particularly in the last period of his deste - Coca Cola world where we of the most per brands in the water and where to be of getting to comfortable Sol tink we have to constantly challenge ht o