Question: SECTION-A Case study Answer all questions (20 marks Read the case given below and answer the questions given at the end. Mayur, a hypermarket chain

SECTION-A Case study

Answer all questions (20 marks

Read the case given below and answer the questions given at the end.

Mayur, a hypermarket chain located across India, which attracted customers in the initial stages of its establishment, started losing its customers to its competitors. The management introduced many schemes to attract customers, but without any gain. The top management did not pay heed to the store managers suggestion of taking up research to find the actual problem. However, when the problem persisted, the management reluctantly agreed for research and hired a consultancy firm TS & Associates. The consultants worked on Mayurs problem and gave them a solution, which when implemented showed an improvement in Mayurs performance. The case study tries to highlight the importance of research in business.

Question - Discuss in details the Positive and negative trends in research.

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