Question: Seeking answer to below caselet, need to prepare BMC for below - Ms . NS had been a reputed entrepreneur in the women s beauty
Seeking answer to below caselet, need to prepare BMC for belowMs NS had been a reputed entrepreneur in the womens beauty and salon industry and had created
a successful chain of salons using the franchising model. However, she was getting worn out with the
operational demands. She decided to think of a new venture which would eliminate the strain of
operations and allow her to generate a lot of personal wealth before she could move on to her next
venture.
As a solution to her concerns, she decided to set up a hiend salon & spa in the citycenter of
Bangalore and limit her focus to a single location. The highend salon & spa would offer a variety of
services to the premium clientele.
She decided to drop by an incubator to seek help. One of the mentors in the conversation suggested
"Why do you want to build a salon? Why not focus on this unique service of "multisensor relaxation"
alone.
It sounded interesting, but she was left to deliberate and choose her next course of action.
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