Question: Seeking answer to below caselet, need to prepare BMC for below - Ms . NS had been a reputed entrepreneur in the women s beauty

Seeking answer to below caselet, need to prepare BMC for below-Ms. NS had been a reputed entrepreneur in the womens beauty and salon industry and had created
a successful chain of salons using the franchising model. However, she was getting worn out with the
operational demands. She decided to think of a new venture which would eliminate the strain of
operations and allow her to generate a lot of personal wealth before she could move on to her next
venture.
As a solution to her concerns, she decided to set up a hi-end salon & spa in the city-center of
Bangalore and limit her focus to a single location. The high-end salon & spa would offer a variety of
services to the premium clientele.
She decided to drop by an incubator to seek help. One of the mentors in the conversation suggested -
"Why do you want to build a salon? Why not focus on this unique service of "multi-sensor relaxation"
alone.
It sounded interesting, but she was left to deliberate and choose her next course of action.

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