Segment $1$

$18-23$ year old male and female college students, working part$-$time jobs $($income $<$ $$15,000),$ living within $2$ miles of the restaurant that eat out for friendly get$-$togethers.

Faculty aged $30+,$ with full$-$time jobs $($income $>$ $$40,000),$ living within $10$ miles of the university that eat out for happy hour with colleagues and dinner with family and friends.

Community members $($not affiliated with the university$)$ aged $18-65,$ working full time making between $$20,000$ and $$90,000$ annually that eat out with family and friends.

Here's a summary of all $3$ potential segments:

$*$ Segment $1$: $18-23$ year old male and female college students, working part$-$time jobs $($income $<$ $$15,000),$ living within $2$ miles of the restaurant that eat out for friendly get$-$togethers.

$*$ Segment $2$: Faculty aged $30+,$ with full$-$time jobs $($income $>$ $$40,000),$ living within $10$ miles of the university that eat out for happy hour with colleagues and dinner with family and friends.

$*$ Segment $3$: Community members $($not affiliated with the university$)$ aged $18-65,$ working full time making between $$20,000$ and $$90,000$ annually that eat out with family and friends. $$Potential Segmentation Variables for Burger Bistro to Consider

$*$

$*$ undergraduate students aged $18-23$

$*$ Have part$-$time jobs $($income $<$ $$15,000$ annually$)$

$*$ eat out at least $3$ times a week

$*$ choose to eat at local restaurants and frequent local businesses over chains to support businesses in their community

$*$ living on or near campus $(<5$ miles$)$

$*$ eat burgers regularly $($at least once per week$)$

$*$ concerned with whether or not a restaurant pays their employees a fair wage and treat them well

$*$

Remember this

Different marketers use different criteria, but in general for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favourably, on several important criteria which are they $?$

Select all that apply, then click Submit below

Response $1$ of $5$: Actionable $($Responsive$)$Actionable $($Responsive$)$

Response $2$ of $5$: Substantial $($Profitable$)$Substantial $($Profitable$)$

Response $3$ of $5$: MeasurableMeasurable

Response $4$ of $5$: Accessible $($Reachable$)$Accessible $($Reachable$)$

Response $5$ of $5$: Differentiable $($Identifiable$)$Differentiable $($Identifiable$)$