Segment Contribution Margin Analysis The operating revenues of the three langest business segments for Time Warner, Inci, for a recent year follow, Each segment includes a number of businesses, examples of which are indicated in porentheses. Assume that the variable costs as a percent of sales for each segment are as follows: a. Determine the contribution margin and contribution margin ratio for each segment from the informbtion gven. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689 ), Round contribution margin ratio to whole percents for each segment from the information given. b. Does your answer to (a) mean that the other segments are more profitable businesses? Werner Bros. (films, television, and videos) 29,400 Assume that the variable costs as a percent of sales for each segment are as follows: a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whola millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. b. Does your answer to (a) mean that the other vegments are more proftable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the peofitable segment. If the velume of buiness is not sumcient to exceed the break even point, then the segments would be 4. In the final analysis, the fixed costs also should be contidered in determining the ovarall profitability of the segments. The shows how sensibve the proft will te to shanges in volumti