Question: Segment Revenue Horizontal and Vertical Analyses The comparative segment revenues for Yum! Brands, a global quick-serve restaurant company, are as follows: Recent Year (in millions)
Segment Revenue Horizontal and Vertical Analyses
The comparative segment revenues for Yum! Brands, a global quick-serve restaurant company, are as follows:
| Recent Year (in millions) | Prior Year (in millions) | |||
| China | $6,909 | $6,934 | ||
| KFC | 2,948 | 3,193 | ||
| Pizza Hut | 1,145 | 1,148 | ||
| Taco Bell | 1,988 | 1,863 | ||
| India | 115 | 141 | ||
| Total | $13,105 | $13,279 | ||
a. Provide a horizontal analysis of the regional segment revenues using prior year as the base year. Round all percentages to one decimal place. Enter all amounts in millions. Enter negative values as negative numbers.
| Yum! Brands | ||||
| Horizontal Analysis | ||||
| Recent Year (in millions) | Prior Year (in millions) | Increase (Decrease) Amount | Increase (Decrease) Percent | |
| China | $6,909 | $6,934 | $ | % |
| KFC | 2,948 | 3193 | % | |
| Pizza Hut | 1,145 | 1,148 | % | |
| Taco Bell | 1,988 | 1,863 | % | |
| India | 115 | 141 | % | |
| Total revenues | $13,105 | $13,279 | $ | % |
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a. Year 1 is the base year for horizontal analysis. Round to one decimal place.
b. Provide a vertical analysis of the regional segment revenues for both years. Round all percentages to one decimal place.
Note: Due to rounding of the percentages, total revenues may be less than 100%.
| Yum! Brands | ||||
| Vertical Analysis | ||||
| Recent Year Amount (in millions) | Recent Year Percent | Prior Year Amount (in millions) | Prior Year Percent | |
| China | $6,909 | % | $6,934 | % |
| KFC | 2,948 | % | 3,193 | % |
| Pizza Hut | 1,145 | % | 1,148 | % |
| Taco Bell | 1,988 | % | 1,863 | % |
| India | 115 | % | 141 | % |
| Total revenues | $13,105 | % | $13,279 | % |
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