Question: Segmentation ( 2 0 % ) . Detail how you segmented the market and reasoning for choosing the target market segment you selected. Strategy (

Segmentation (20%). Detail how you segmented the market and reasoning for choosing the target market segment you selected.
Strategy (40%). Highlight the key features of your firms initial marketing strategy: brand, pricing, advertising, and sales channel.
Test Market Performance (30%). Review your financial performance, market performance, and marketing effectiveness.
Potential Modifications (5%). Comment on how you are considering adapting your marketing strategy and why.
Formatting (5%). Follow formatting requirements.

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