Question: Segmentation Analysis ( 3 0 % ) Presenter has to identify the variables the brand has used to segment the market in Canasa Provide evidence

Segmentation Analysis

(30 %)

Presenter has to identify the variables the brand has used to segment the market in Canasa

Provide evidence

-

based rationale of why they believe the brand has used those variables.

Present with explanation all the segments of the market using the variables they believe the brand has used. This should include the major competitive brands in each segment.

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