Segmentation Assignment Points: 4 points The purpose of this assignment is to understand retailer's segmentation strategy as well as the segmentation strategy adopted by pa rent corporations. department store chains operated by Macy's three websites and other online sites, evaluat this company. Inc. (www.macysinc.com). Visit the e the target marketing efforts by Also, go to www.KohI's.com and assess their targeting strategy. Provide references and citations. Write a report (put headings) on the following: o How does the market strategies differ for Macy's and Bloomingdale's? What is the reason for the retaile'rs strategy? 0 What is the segmentation strategy being used by Kohls? Give the reason for the strategy. 0 How does Macy's lnc.'s (parent company) segmentation strategy differ from Kohl's