segmentation becomes less useful when the firm has a strong interest in understanding motives and values that drive actual purchases, while segmentation helps to explain the personal motives, attitudes, emotions and lifestyles connected to buying behavior OPsychographic, Demographic O Demographic, Psychographic Behavioral, Demographic O Demographic, Geographic O Geographic, Demographic 4

segmentation becomes less useful when the firm has a strong interest in understanding motives and values that drive actual purchases, while segmentation helps to explain the personal motives, attitudes, emotions and lifestyles connected to buying behavior Psychographic, Demographic Demographic, Psychographic Behavioral Demographic Demographic, Geographic Geographic, Demographic