segmentation factors divide buyers into different groups based on social class, lifestyle, or personality characteristics.

a.

Geographic

b.

Psychographic

c.

User status

d.

Demographic

e.

Behavioral

Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers.

a.

direct marketing

b.

integrated marketing communication

c.

social media marketing

d.

content marketing

e.

multi-media marketing

is considered a marketing intermediary.

a.

manufacturer

b.

producer

c.

customer

d.

advertiser

e.

wholesaler

Which of the following is part of the microenvironment of a firm's marketing environment?

a.

the technological resources available to the company

b.

the political state of the country in which the firm exists

c.

the cultural forces that exist in a society

d.

the suppliers who work with the company

e.

the different demographic trends in the marke

Which of the following is true of consumers in the new marketing communications model?

a.

They are less powerful than before in affecting the way a company markets its products.

b.

They are more reliant on traditional methods of marketing for product information.

c.

They are better equipped to find product and brand information on their own.

d.

They are less informed than before about companies and product marketing techniques.

e.

They are more reliant on mass-media marketing methods for product information.

are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

a.

Backward integration chains

b.

Marketing channels

c.

Raw materials suppliers

d.

Upstream channels

e.

Research and development channels