Question: segmentation is a way to define population groups by their statistical characteristics: sex, age, ethnicity, education, occupation, income, and other quantifiable factors. Demographic Geographic Geodemographic

segmentation is a way to define population groups by their statistical characteristics: sex, age, ethnicity, education, occupation, income, and other quantifiable factors.

Demographic

Geographic

Geodemographic

Behavioristic

Psychographic

segmentation is a way to define population groups by their statistical

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