Question: Segmentation: Look at the Major Segmentation Variables (Table 6.1). Pick one brand that you are a consumer of (e.g., North Face, ESPN, etc.). Name and

Segmentation: Look at the "Major Segmentation Variables" (Table 6.1). Pick one brand that you are a consumer of (e.g., North Face, ESPN, etc.). Name and describe in some detail two segmentation variables that are relevant to the marketing of the brand. Demographics is the easiest, so you should only choose that segmentation variable once( or not at all).

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