segmentation scheme smart thermostat

Q.1. (a) Develop a comprehensive segmentation scheme for smart thermostats. Segmentation must focus on consumer and commercial residential applications. You must have at least three different sub-segments under each category, consumer and commercial residential segments. See Figure 1 Figure 1: Market Segment for a Computer Manufacturer Computer Manufacturer Business Buyer Consumers Government Financial Institutions Students Federal Healthcare Families State Professional Services Working Professionals Local (Hint: A very important way to breakdown the consumer segment for smart thermostats is by the type of dwelling unit. Similarly, the starting point for commercial residential applications can also be the type of dwelling or commercial organization. Review variables used to segment consumer and business markets, e.g., demographics, psychographics, etc., to gain additional insights into segmentation.) (b) Select any 3 criteria listed in Figure 2 (see below) to evaluate the attractiveness of each of the consumer and commercial sub-segments identified in part (a). Provide a brief rationale on why you chose the specific criteria. Figure 2: Segment Evaluation Criteria Identifiable Competitive Position Reachable Evaluating Segments Fit with Company Objectives Responsive Size Growth Prospects Q.1. (a) Develop a comprehensive segmentation scheme for smart thermostats. Segmentation must focus on consumer and commercial residential applications. You must have at least three different sub-segments under each category, consumer and commercial residential segments. See Figure 1 Figure 1: Market Segment for a Computer Manufacturer Computer Manufacturer Business Buyer Consumers Government Financial Institutions Students Federal Healthcare Families State Professional Services Working Professionals Local (Hint: A very important way to breakdown the consumer segment for smart thermostats is by the type of dwelling unit. Similarly, the starting point for commercial residential applications can also be the type of dwelling or commercial organization. Review variables used to segment consumer and business markets, e.g., demographics, psychographics, etc., to gain additional insights into segmentation.) (b) Select any 3 criteria listed in Figure 2 (see below) to evaluate the attractiveness of each of the consumer and commercial sub-segments identified in part (a). Provide a brief rationale on why you chose the specific criteria. Figure 2: Segment Evaluation Criteria Identifiable Competitive Position Reachable Evaluating Segments Fit with Company Objectives Responsive Size Growth Prospects