Question: segmentation, targeting, and positioning ( STP ) emerged in the 1 0 6 0 s as a key conceptualization for marketing strategy in today's digital

segmentation, targeting, and positioning

(

STP

)

emerged in the

1060

s as a key conceptualization for marketing strategy in today's digital business environment, are segmentation, targeting, and positioning still equally as important? Use examples where relevant to illustrate your responses.

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