Segmentation, targeting, and positioning $($STP$)$ form the foundation for a company$$s entire marketing plan $$ all strategies must align with these components $$ so clearly defining them is critical to the company$$s success. Part A: Describe $3$ worthwhile $($existing or new$)$ consumer segments for your chosen company$/$product$,$ using multiple segmentation variables for each segment. Maximum $1$ page single$-$spaced, either point$-$form or brief paragraphs. Part B: Choose $1$ segment from Part A that you would target, and justify your choice. Maximum $2$ paragraphs single$-$spaced. Part C: Write a positioning statement for your chosen company$/$product$,$ targeted to your chosen segment from Part B$.$ Maximum $1$ paragraph single$-$spaced $($but if you are efficient, one sentence could suffice$)$