Question: Segmentation / Targeting / Positioning 1 . Profile the market for higher education ( e . g . , different market segments of students )

Segmentation/Targeting/Positioning
1. Profile the market for higher education (e.g., different market segments of students).
2. Identify two segments targeted by Texas Woman's University and how TWU adjusts for each segment.
3. Describe Texas Woman's University's brand positioning.

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