segmentation to evaluate potential market segments next, and then select a targeting strategy that creates the most opportunity to maximize sales.

Claudia

OK $--$ you mention segmentation bases. What are those?

Joselynn Brady, identify the most common segmentation bases marketers use to segment markets for Ellis and Claudia. $($Select all that apply.$)$

Select all that apply, then click Submit below

Organizational

Geographic

Affiliation

Regulatory

Demographic

Behavioral

Psychographic