segmentiche for segmenting markets$-$demographic segmentation, geographic segmentation, psychographic segmentation, behavioristic segmentation, benefit segmentation, etc. Marketers may use one of the segmentation variables or a combination of approaches.

It is not possible to develop marketing strategies for every consumer. Rather, the marketer attempts to identify broad classes of buyers who have the same needs and will respond similarly to marketing actions. Market segmentation is "dividing up a market into distinct groups that $(1)$ have common needs and $(2)$ will respond similarly to a marketing action. The more marketers segment the market, the more precise is their understanding of it$.$ But the more the market becomes divided, the fewer consumers there are in each segment. Thus, a key decision is$,$ How far should one go in the segmentation process?

Match the various segmentation strategies with the examples of brands using those strategies.