Segmenting and combining are two alternate approaches to developing market$-$oriented strategies. Which statement concerning these approaches is true?

Multiple Choice

Segmenters try to develop a marketing mix that will have general appeal to several market segments.

Both segmenters and combiners try to satisfy few people very well rather than many people fairly well.

A segmenter assumes that the whole market consists of a fairly homogeneous group of customers.

Combiners treat each submarket as a separate target market.

A combiner looks at various submarkets for similarities rather than differences.