Question: . Segmenting, Targeting and Positioning are integral for brands to establish a global and/or local orientation. a) Explain using relevant examples, how income, population and

. Segmenting, Targeting and Positioning are integral for brands to establish a global and/or local orientation. a) Explain using relevant examples, how income, population and gender segmentation methods are relevant from a global marketing perspective in the identification of key segments. (12 marks) b) Differentiate between concentrated and differentiated global target marketing strategies using an example. (8 marks)

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