Question: Select a brand. Identify two different advertisement copies used by the same brand focusing on different appeals (for example, Humor, Fear, Musical etc.) Compare and

Select a brand. Identify two different advertisement copies used by the same brand focusing on different appeals (for example, Humor, Fear, Musical etc.) Compare and contrast both the ad copies. Which of these ad copies is more appropriate for the category in your opinion? Construct an argument for the appeal you felt was appropriate, discussing your rationale for the same.

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