select a business for which you would like to create a customer journey. Select a business you own or work for, or come up with a hypothetical business according to your industry experience. Please provide the necessary detail in the business description for evaluation. You can be creative in these details. There is no one right answer. Add context and think about what information would be most valuable to you as a marketer or business owner. Follow the steps below to complete the question. Exceeding the word limit is Ok. Step 1: Business Description Write a brief description (50-150 words) of the business you will be using for this project. Your business description should answer the following questions: What products or services does the business provide? What is the business model (e.g. B2C, B2B, etc)? What is the main sales channel of the business? Is it brick and mortar, online, both? Include the key contextual/background information that assists your selection of goals and KPIs. (e.g. a new product is being offered)