Question: select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. For example,

select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible. Select a business from one of the industries listed below: • agriculture • banking • hospitality • healthcare • retail • transportation • technology Develop a proposal for your chosen business's global strategic marketing plan in which you do the following: 1. Identify two new products and/or services that the company can sell or offer to a global market. a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services. b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market. c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

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