Select a durable shopping good that you would like to shop for as a consumer. Identify that product at the top of your page. Then, conduct an external search for both primary and secondary sources to review to help you gather information and make a purchase decision as an informed consumer. Include an analysis of each of the following items in your responses. Complete and meaningful responses to each are required to earn all $30$ points for this assignment. Use your own ideas here, rather than duplicate items cited in your text.

Using primary research, select at least two $(2)$ primary sources of information that you could utilize to help you with this consumer purchase decision. Describe each and the role they would play to help you with your purchase decision.

Using secondary research, select at least two $(2)$ secondary sources of information that you could utilize to help you with this consumer purchase decision. Describe each and how reviewing these sources would assist you with your purchase.

Comment on at least one of these methods that you could utilize for your specific product search: retailer search, media search, independent search. Tell me which of these three methods you selected, and the data you came up with on your specific product that would help you in your decision making to purchase this product. Cite your source and describe the information$/$data you found that would be helpful to you with your purchase decision.

What pre$-$purchase search and on$-$going search methods could you utilize to find additional information on your selected product? Name one of each that you would use to help you with your purchase decision. Why would these be helpful to you in your purchase decision?