Select a product and perform an analysis of it based on the fundamental marketing concepts and components
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Question:
Select a product and perform an analysis of it based on the fundamental marketing concepts and components
You must write your work in outline form and include the following elements:
Flow of consumer information about needs and wants
What type of information is relevant to obtain from consumers?
Marketing tools (marketing mix) that can be used to satisfy consumer needs and wants
How is the marketing mix applied using the information provided by the market as a basis?
Elements of the marketing environment that influence the marketing program
What elements of the environment should be considered?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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