Select a product or service of interest, and develop a segmentation scheme chart with 16 segments for
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- Select a product or service of interest, and develop a segmentation scheme chart with 16 segments for the market, that involves at least 4 variables. Select and justify the choice of a target market. See the "Segmentation of Shampoo Market" slide in the "Markets, "Segmentation & Target Marketing" .
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Financial Reporting Financial Statement Analysis and Valuation a strategic perspective
ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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