Select a service-oriented company that is well known. Using your personal experiences with the company, internet resources, and news and journal articles, write a report on the company, detailing the service performance review results as follows. You must reference a minimum of five (5) sources outside of your personal experience.

Part 1 Company Description

1. General Overview

2. Product/Service Offerings

3. Size, including Sales Volume, Number of Divisions, Revenue, and Number of Employees

4. Locations, including National and International Sites

Part 2 Company History

1. Length of Time in Business

2. Founders of the Company

3. How the Company Has Changed and Grown Over Time

4. Reputation in the Marketplace

2. Part 3 Performance Measurements: Referring to Chapter 16 of your text, provide detailed balanced scorecard measurements. You may call the company, place an order and receive and return the product, or use any other innovative approach to gather this information.

1. Financial Measures

2. Customer Perspective

3. Operation Perspective

4. Innovation and Learning Perspective

Part 4 Conclusions: Discuss your conclusions about the companys performance related to each of the balanced scorecard measurements. Provide a minimum of two (2) conclusions for each of the four (4) balanced scorecard measurement categories.

Part 5 Recommendations: Provide a minimum of three (3) recommendations for each of the four (4) balanced scorecard measurement categories: financial measures, customer perspective, operation perspective, and innovation and learning perspective. The recommendations should discuss how the company might improve their service offering(s) within that category.

Part 6 Synopsis: Review your findings and overall recommendations as a final synopsis.