Select a single branded product: The branded product you select can be from any category of product

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Question:

Select a single branded product:

The branded product you select can be from any category of product that a company offers. Examples of some companies are, Apple, Coca-Cola, Ford, Heinz, Philip Morris, Procter & Gamble, etc. Select a brand such as Apple AirPods, Heinz Ketchup, Diet Coke, Crest Toothpaste, etc. Then identify in detail how the five P's of Marketing apply. That is,

identify the branded product and category, the company that owns it (if different), (5 points)

the general price range for the specific branded product you selected, (5 points)

the typical channels of distribution (place) where it is sold and (15 points)

some noteworthy advertising or promotional programs that you have seen/heard/read. (10 points)

the people...how trained, helpful, knowledgeable (15 points) (total 50 points)

For the above branded product identify the following:

The Microenvironment (Immediate):

The Company, location of their headquarters, the CEO or President, state if public or private, any ground-breaking research (R&D) into new product or service areas. Identify key competitors. (10 points)

Provide a brief description of their business customers e.g., resellers (retailers), government and businesses. (15 points)