Select a situation in your life, use whatever market research techniques are appropriate, and define a set
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Question:
- Select a situation in your life, use whatever "market research" techniques are appropriate, and define a set of customer attributes for the situation. Examples to get you started are as follows: purchasing textbooks for the term, registration at a new college, getting your car fixed, going on an international vacation. For each situation, determine a set of technical requirements.
- Design Failure Mode and Effects Analysis (DFMEA) for a situation from your own experience. Clearly explain and justify your choices for the severity, likelihood, and detection ratings. Define the effect of the failure on the customer, potential causes, and corrective actions. Do not repeat your classmates' situation.
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