Select a specific brand $($only one$)$ that you would like to use for the subject in

both the formative and summative assessment:

$$ NutriDay

$$ Ultra Mel

$$ DanUP Yogi Sip

$$ Inkomazi or

$$ Activia

Based on Danone South Africa as a company and the brand you have selected,

please answer the following questions.

$1\mathrm{.}1.$ Indicate the name of the brand you chose. Research and indicate your take on Danone$$s leadership culture, which influences their strategy in

South Africa for your chosen brand. $(2)$

$1\mathrm{.}2$ Indicate Danone South Africa's mission statement and state why it is

important for the Marketing Director to understand this before

developing the brand strategies. $(2)$

$1\mathrm{.}3$ Indicate Danone South Africa's vision statement and state why it is

important for the Marketing Director to understand this before

developing the brand strategies. $(2)$

$1\mathrm{.}4$ Define the scope of Danone South Africa and clarify how your chosen

brand is linked to Danone$$s mission statement. $(2)$

$1\mathrm{.}5$ As the Marketing Director, you aim to develop a brand$/$marketing plan

for your selected brand.

Research your chosen brand and indicate how the brand is linked to

Danone's corporate vision and mission statements $($from the above

questions$),$ specifically in relation to brand innovation. Motivate your

answer. $(2)$

TIP: For your answers from $1\mathrm{.}1$ to $1\mathrm{.}5,$ you should include at least TWO $(2)$

correctly referenced sources, and each answer should not be longer than one $(1)$

paragraph.