Select a specific consumer brand or service and analyze your target market consumer behavior indicating how each concept might be reflected on your marketing activities. Example: since I target individualistic youth then I assume that unique designs (A product marketing function) and communication messages should indicate independence such as (be different, dress different)

Organization of the project hard copy report:

1. Introduction: brief about your product and company in more than a page
2. Target market and base for market segmentation (i.e. demographic, psychographic...etc.)
3. Motivation and needs served by the product
4. Cultural, subculture and social class influence on target market and the consequent adaptation of marketing activities
5. Reference group influence and how marketers can use it to positively affect target
6. Internal factors influence on marketers activities including :
7. Perception influence
8. Learning theories and use