Select a step, phase or activity about social media strategy and planning that was presented your reading/video materials and compare and contrast how it would apply to your non-profit organization(NAACP) vs. your Business-to-Business organization(IBM).

List your non-profit and B2B organizations at the top of your paragraphs.

State your chosen step/phase/activity (examples would be conduct an audience or content audit, create a content calendar, create social media objectives; these are just examples, feel free to choose something else).

Describe what about the activity would be the same and what would be different or adapted between the two types of organizations.