Select a time when you have made a purchase and experienced cognitive dissonance. This assignment should include a description of the purchase (be as specific as possible--product, place, price and if possible, promotion: how did you learn about the product), a description of your cognitive dissonance, and what you did about it. Be sure to include if there were actions taken by the organization that assisted in overcoming the cognitive dissonance or was there something that you think (after reading the lecture regarding consumer behavior) the organization could have done.

***Please remember that cognitive dissonance is not about receiving a defective product. If something is wrong with the product you purchased, then you are going to be upset with the purchase. That, however, is not cognitive dissonance. If you are unsure of what this concept is, please review the concept in the text and the content lecture

Finally, relate your experience to the consumer buying process outlined in the content lecture. This assignment should clearly demonstrate your working knowledge of the concepts presented in the content lecture and the related textbook chapter.