• Select a topic appropriate to the audience and occasion.
• Formulate a specific purpose statement that identifies precisely what you will do in your speech.
• Craft a thesis statement that clearly and succinctly summarizes the argument you will make in your speech.
• Identify and arrange the main points of your speech according to one of many organizational styles discussed in this chapter.
• Connect the points of your speech to one another.
• Do a preparation and speaking outline for your speech.
• Identify persuasive strategies that make a speech more effective.
• Apply the appropriate organizational pattern based on your persuasive goals.
• Distinguish between ethical and unethical forms of persuasion.
• Recognize the difference between beliefs, attitudes and values.